Bachelorveranstaltungen

Contents: Modeling of integrated information systems and process modeling; application of business administration concepts in an enterprise resource planning system (ERP system), such as SAP®, as well as multidimensional analysis of corporate data in management information systems.

Learning and qualification objectives: After successful participation, students are able to describe the possible applications of ERP systems in companies, explain and master the essential functionalities of ERP systems, describe and explain elements of modeling languages for representing business processes (e.g., EPC), interpret simple business process models, create them independently, and implement them in an ERP system.

Examination format: Written examination (100%) during the examination period

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Contents:
Importance of digital business models for companies; definition and differentiation of business models in relation to digital strategy and digital business processes; economic evaluation of business models; methods for the development and early testing of business ideas and business models.

Learning and qualification objectives: After successful participation, students are able to explain the strategic importance of digital business models for established companies and start-ups, evaluate and independently develop different types of digital business models (e.g., data-driven business models) for various industries, markets, and customer segments, explain and apply different methods for the development and modeling of business ideas/business models (e.g., Design Thinking, Business Model Canvas), develop suitable prototypes for testing business ideas/business models, and test, select, and further develop business ideas into business models at an early stage in a data-driven manner.

Examination format:
Project report and presentation in small groups (approx. 70%) and written examination during the examination period (approx. 30%). The exact weighting of the components in the overall grade will be announced at the beginning of the module. Both components must be passed individually. Participation in the written examination is therefore only possible if the project has been successfully completed. In the event of a possible retake of the written examination, the project performance will be credited.

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Contents:

• Fundamentals of modern web development: architecture of web applications, client–server communication, Python (server-side), JavaScript (client-side), HTML5/CSS3, responsive design.
• Practice of web application development: working with web frameworks (MVC, routing, forms, sessions), data modeling and database integration, development of a complete web application from idea to implementation.

Learning and qualification objectives: After successful participation, students are able to build websites. They understand the division of tasks between client and server and have basic knowledge of the programming languages Python and JavaScript.

Examination format: Individual completion of exercise assignments (approximately 30%), development and presentation of a web development project in groups (approximately 70%). Both components must be passed individually. The actual weighting of the components in the overall grade will be announced at the beginning of the module.

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Contents: In this interdisciplinary module, the degree program or specialization does not matter. The only requirement is an interest in transferring one’s knowledge and commitment into companies.

Examination format: 40% final presentation, 60% project documentation

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Contents: Work on selected research questions related to changing topics in the field of Business Informatics, particularly e-commerce; review of current research literature and, where applicable, implementation of (technical) solutions or conduct of empirical studies in small groups.

Learning and qualification objectives: After successful participation, students are able to:

• research, narrow down, understand, and analyze topic-related academic literature,
• structure their own findings in a meaningful way, present them in written form according to academic standards in a term paper, and present them orally,
• critically discuss academic research questions.

Examination format: Term paper (approx. 60%), presentation (approx. 30%), participation in discussions (approx. 10%); each component must be passed individually. The overall grade is calculated as the weighted sum of the individual grades. Due to the changing overarching seminar topics, components that have already been passed must be repeated if the seminar is retaken. Dates and the exact weighting of the components will be announced before the start of the course.

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Contents:
Economic foundations of digital products and services; business and revenue models in e-commerce; environmental aspects and sustainability in e-commerce; technical functioning of e-commerce solutions; customer behavior and experience in online retail; mobile commerce and social media; personalization and recommendation systems; e-commerce analytics and search engine optimization; legal and technical security in e-commerce; digital nudging and ethical issues.

Learning and qualification objectives: After successful participation, students are able to

• explain the technical and business administration fundamentals of e-commerce,
• assess the challenges for companies in e-commerce and develop approaches to address these challenges based on the content taught,
• evaluate the potential of business ideas in e-commerce.

Examination format:
Completion, submission, and, where applicable, presentation of exercise assignments (also in small groups) (approx. 30%) and written examination during the examination period (approx. 70%). The exact weighting of the components in the overall grade will be announced at the beginning of the module. Both components must be passed individually. Participation in the written examination is therefore only possible if the exercise assignments have been successfully completed. In the event of a possible retake of the written examination, the performance from the exercise assignments will be credited.

Further information