Masterveranstaltungen

Contents:
Disruptive technologies as drivers of digital transformation; business model innovations; digital platforms and their impact on traditional business models; platform strategy and governance mechanisms; the role of artificial intelligence and machine learning in business processes.

Learning and qualification objectives: After successful participation, students are able to

• identify disruptive technologies and assess their potential impact on existing business models and industry structures,
• analyze digital business models and transfer them to different industries based on their characteristics,
• understand the functioning and economic principles of digital platforms and evaluate their influence on traditional business models,
• develop strategies for the management and governance of digital platforms,
• recognize the relevance of artificial intelligence and machine learning for business processes and identify potential use cases.

Examination format:
Project report and presentation in small groups (approx. 60%) and written examination during the examination period (approx. 40%). The exact weighting of the components in the overall grade will be announced at the beginning of the module. Both components must be passed individually. Participation in the written examination is therefore only possible if the project has been successfully completed. In the event of a possible retake of the written examination, the project performance will be credited.

Further information

Contents:
In this interdisciplinary module, the degree program or specialization does not matter. The only requirement is an interest in transferring one’s knowledge and commitment into companies.

Examination format:
40% final presentation, 60% project documentation

Further information

Contents:
The central aspects of IT management for digital companies: strategies for digital transformation; business/IT alignment; IT portfolio and program management; enterprise architecture management; IT governance; IT service management; IT sourcing.

Learning and qualification objectives: After successful participation, students are able to

• identify and explain the tasks and objectives of IT management as well as its fundamental terms and concepts,
• recognize the challenges arising from the digital transformation of companies, products, and services for IT management and develop appropriate solutions,
• analyze complex IT management decisions,
• apply models and methods of holistic IT management.

Examination format:
Completion, submission, and, where applicable, presentation of exercise assignments (also in small groups) (approx. 30%) and written examination during the examination period (approx. 70%). The exact weighting of the components in the overall grade will be announced at the beginning of the module. Both components must be passed individually. Participation in the written examination is therefore only possible if the exercise assignments have been successfully completed. In the event of a possible retake of the written examination, the performance from the exercise assignments will be credited.

Further information

Contents:
In this practice-oriented course, students engage in an in-depth manner with concepts and methods for the successful development and market introduction of new digital products and services. In the first part of the course, students learn the theoretical and practical foundations in the areas of idea generation, new product development, characteristics of digital innovations, as well as market analysis and business model development. The second part of the course focuses on the prototypical development of new digital products and services by students under a specific overarching theme (e.g., sustainability, generative AI). The course may be conducted in cooperation with external mentors.

Learning and qualification objectives: After successful participation, students are able to

• explain and apply concepts and methods for the customer-centered and hypothesis-driven development of new digital products and services,
• generate and select product ideas in groups,
• apply agile project management methods and document project results,
• critically discuss their own project progress and that of other groups in plenary sessions,
• present project results in an interim and a final presentation in a target-group-oriented manner.

Examination format:
Programming project including documentation and, where applicable, data collection (approx. 70%), presentation (approx. 20%), participation in discussions (approx. 10%); each component must be passed individually. The overall grade is calculated as the weighted sum of the individual grades. Due to the changing overarching themes, components that have already been passed must be repeated if the module is retaken. Dates and the exact weighting of the components will be announced before the start of the course.

Further information

Contents:
Work on challenging research questions related to changing topics in the field of digitalization; review of current research literature as well as, as a rule, implementation of (technical) solutions and/or conduct of empirical studies in small groups.

Learning and qualification objectives: After successful participation, students are able to

• research, narrow down, understand, and analyze topic-related academic literature,
• prepare, conduct, evaluate, and interpret moderately complex empirical studies,
• structure their own findings in a meaningful way, present them in written form according to academic standards in a term paper, and present them orally,
• critically discuss academic research questions.

Examination format:
Term paper (approx. 60%), presentation (approx. 30%), participation in discussions (approx. 10%); each component must be passed individually. The overall grade is calculated as the weighted sum of the individual grades. Due to the changing overarching seminar topics, components that have already been passed must be repeated if the seminar is retaken. Dates and the exact weighting of the components will be announced before the start of the course.

Further information