MW31.6 Digital Product Innovation

This module is offered every second semester (starting in the summer semester)!

Contents:
In this practice-oriented course, students engage in depth with concepts and methods for the successful development and market introduction of new digital products and services. In the first part of the course, students learn the theoretical and practical foundations in the areas of idea generation, new product development, characteristics of digital innovations, as well as market analysis and business model development. The second part of the course focuses on the prototypical development of new digital products and services by students under a specific overarching theme (e.g., sustainability, generative AI). The course may be conducted in cooperation with external mentors.

Learning and qualification objectives:
After successful participation, students are able to

• explain and apply concepts and methods for the customer-centered and hypothesis-driven development of new digital products and services,
• generate and select product ideas in groups,
• apply agile project management methods and document project results,
• critically discuss their own project progress and that of other groups in plenary sessions,
• present project results in an interim and a final presentation in a target-group-oriented manner.

Examination format:
Programming project including documentation and, where applicable, data collection (approx. 70%), presentation (approx. 20%), participation in discussions (approx. 10%); each component must be passed individually. The overall grade is calculated as the weighted sum of the individual grades.
Due to the changing overarching themes, components that have already been passed must be repeated if the module is retaken. Dates and the exact weighting of the components will be announced before the start of the course.

Recommended or expected prior knowledge:
Knowledge of Business Informatics and Marketing at bachelor’s level as well as programming skills in a common programming language are recommended.

Prerequisites for admission to the module examination:
See examination format

Module composition:
Lecture (2 contact hours per week), tutorial (2 contact hours per week)

Workload:
180 hours (60 contact hours + 120 self-study hours)

Language of instruction:
German or English (will be announced in due time before the start of the course)