Sarah Bützler

Doctoral Candidate
Sarah Bützler
M.Sc.
Strategic and International Management
Sarah Bützler
Image: David Delkus
Room 4.153
Carl-Zeiß-Straße 3
07743 Jena Google Maps site planExternal link

Short Bio

Sarah Bützler received both her bachelor’s degree in "Business and Languages" in 2020 and her master’s degree in "Business Administration" in 2022 focusing on Strategy, Management, and Marketing at Friedrich Schiller University (FSU) Jena. During her master’s, she spent a semester abroad as an exchange student at Åbo Akademi University in Turku, Finland. Additionally, she was selected to be part of the FSU’s Honours Programme for Future Researchers in 2021. Her master’s thesis and honours project evolved around micro-level processes of stigmatization in the gig economy. While studying, she worked as a student assistant at the Chair of Strategic and International Management. Sarah Bützler joined Mike Geppert’s team at FSU in October 2022 as a PhD student.

Research interests

  • Multinational enterprises
  • Contemporary business models (e.g., gig economy)
  • Social evaluation (e.g., stigma theory)
  • Cognitive linguistics (e.g., conceptual metaphor theory)
  • Power and micropolitics

List of publications

Presentations and workshops

2025: "Building social evaluations through conceptual metaphors: Public debates about organizational misconduct in the U.S. pharmaceutical industry" (written together with J. Goldenstein) at EGOS 2025 conference in Athens, Greece.

2024: "Hazy, suppressed, and lived stigma—Making sense of the individual formation of stigma in a stigmatizable context" (written together with J. Goldenstein, D. Pastuh und M. Geppert) at EGOS 2024 conference in Milan, Italy.

2023: "'Just a Job': Individual Perception of and Response to Core Stigma in the Gig Economy"  (written together with J. Goldenstein, D. Pastuh and M. Geppert) at WORK2023 conference in Turku, Finland.

Certificates and Awards

2025: Certificate: "Science Management", Graduate Academy, Friedrich Schiller University Jena

2024: shortlisted (Top 3) for the 2024 Teaching Award (best course concept), Friedrich Schiller University Jena

2024: Teaching Award of the Faculty of Economics and Business Administration, Friedrich Schiller University Jena

2023: Certificate: "Principles of University Didactics: Basic", Service Center for Higher Education Didactics, Friedrich Schiller University Jena

Teaching

  • Master’s Tutorial: “Comparative International Management” (Summer 2025)
  • Master’s Tutorial: “Basics of International Management” (Winter 2022/23, Winter 2023/24, Winter 2024/25)
  • Master’s Seminar: “Cannabis, Weapons, Gig Work: Stigmatization Processes in Contested Industries” (with Mike Geppert) (Winter 2024/25)
  • Bachelor’s Tutorial: “Introduction to Management” (Summer 2024)
  • Master’s Course: “Application of Management Concepts to a Sitcom” (2025 with Elisabeth Bethge) (Summer 2023, Summer 2025)
  • Master’s Seminar: “Power and Politics in MNCs” (with Mike Geppert) (Winter 2022/23, Winter 2023/24)
  • Bachelor’s Seminar: “Strategic/International Management” (with Mike Geppert) (Summer 2023)
  • Thesis Supervision (Bachelor and Master) (Ongoing since 2022)

Academic Service and Committees

2025-present: Member of the Council of the Faculty ("Fakultätsrat"), Faculty of Economics and Business, Friedrich Schiller University, Jena

2024-present: Project coordinator, "UniStartJena" App: Conception and implementation of an application for new students, Central Student Advisory Service, Friedrich Schiller University, Jena

2023-present: Deputy member of the Study Commission, Faculty of Economics and Business, Friedrich Schiller University, Jena