Interview with MDR
In an interview with MDR, Professor Wessel explains how the boundaries between advertising and gambling blur on the shopping platform Temu, and what consequences this has.
Handy mit Temu-App
Published:
Playful elements such as spinning a prize wheel or completing interactive challenges can lead customers to buy more than they actually intend. Read more about how these tactics influence consumers and how a new EU law aims to prevent such practices.
You can find the article hereExternal link.