Attendance at Book Launch on Digital Product Management in Berlin

The book presentation of “Produktmanagement: Kontinuierliche Innovation digitaler Produkte”, which took place on March 19, 2026, in Berlin, was attended by Prof. Dr. Matthias Menter and Emilie Holley. The event introduced one of the first textbooks developed specifically to bridge the gap between practical product management and its scientific foundations (About the bookExternal link).

Prof. Dr. Lutz Göcke and Michael Schultheiss, experts in digital product management and innovation research, wrote the book. The authors combine academic rigor with practical industry perspectives, addressing key topics such as continuous product development, user-centered innovation, and the evolving role of product organizations.

As part of the presentation, there was a panel discussion about the future of product management, focusing particularly on the impact of artificial intelligence on product teams and organizations. The event brought together members of the product community, academic representatives, and industry professionals, providing a platform for discussing current developments in the field. The book presentation offered valuable insights into contemporary debates and emerging approaches in digital product innovation, strengthening the connection between research and practice.